Yes, You Can Specialize

Just graduated from Cosmetology School? Yes, you can specialize. You've been working behind the chair for ten years? Yes, you can specialize. Here's why Specialization is beneficial:

1. Expertise & Skill Development: Specializing in a specific aspect of the hair industry allows professionals to focus their time, energy, and resources on honing their skills in that particular area. This expertise enhances the quality of their work and enables them to deliver exceptional results to their clients.

2. Competitive Advantage: Specialization sets professionals apart from generalists in the industry. Clients often seek specialists who excel in a particular area! By establishing a niche, professionals can position themselves as industry leaders and experts.

3. Career Growth & Opportunities: Specialization opens doors to various career growth opportunities. Professionals who specialize can pursue advanced education, certifications, or specialized training programs to further enhance their skills and knowledge.

4. Industry Recognition & Credibility: Specialization in the hair industry often leads to increased recognition and credibility among peers and clients. When professionals demonstrate expertise in their chosen field, their opinions and recommendations carry more weight. They become trusted authorities and go-to resources in their area of specialization.

5. Continuous Learning & Adaptation: Specialization requires professionals to stay updated with the latest trends, techniques, and advancements in their field. It fosters a mindset of continuous learning and encourages professionals to adapt to changing industry dynamics.

Specialization in the hair industry is important because it promotes expertise, client satisfaction, competitiveness, career growth, industry recognition and continuous learning. It benefits both professionals and clients by delivering exceptional and tailored services that meet specific needs, ultimately elevating the industry as a whole.

XO,

Parlour 727

Meet Erica Serrano!

We did a little Q + A sesh with Erica! Keep reading to get to know her better!

Q: You aren't originally from Florida, so where are you from and what brought you to St Petersburg?

Erica: I’m originally from Houston, TX- what a cliche, I moved here cause of an ex. I fell in love with Pass-A-Grill, that was the first beach I went to here. I remember seeing my girls play in the ocean for the first time & the peace it gave me. I just knew this would be my forever home.

Q: When did you enter the Cosmetology Industry?

Erica: I entered cosmetology here locally at Loraine’s Academy. I finished cosmetology in 2015. I still remember knowing I wanted to do something more. Especially as a single mother. I enjoyed it so much. I found my passion all by accident.

Q: You have three daughters! Tell us what a typical day is for you.

Erica: A typical day for me depends on the day of the week. Mondays are probably the most hectic- that’s where I get all my errands done, most of my meal prep, etc. Plan out our dinners, make sure to check my list twice so I don’t forget anything. Wash clothes, pick up & drop off my youngest. Figure out which social media I’m going to post and start to get that organized. Try to get some time with my fiancé, even though I already call him my husband :)

Q: What are some of your favorite aspects of being a hairstylist?

Erica: My most enjoyable aspect of being a hairstylist would be the moment I turn the client around and that first smile after the styling process. Also, I love hearing all the stories that clients tell me-some are pretty funny. And I cannot forget the joy of enhancing their appearance and uplifting them when they are having a rough day.

Schedule an Appointment wtih Erica

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Let's talk about "double-booking".

At Parlour 727, we do not double book, which means we only schedule one client at a time. Here are some reasons why:

1. Enhanced Customer Experience: We strive for exceptional customer service. By avoiding double booking, we can provide a more personalized and focused experience for each client. Our clients receive our full attention and time, ensuring they receive high-quality service and feel valued.

2. Improved Efficiency: Double booking can lead to overlapping appointments, causing delays and rushed services-this also creates a "factory" type of atmosphere and no one likes that! By scheduling one client at a time, we can better manage our resources and ensure that each appointment is properly timed. This reduces waiting times and creates a smoother workflow for everyone!

3. Reduced Stress and Mistakes: Double booking can put significant pressure on hairstylists, as they try to accommodate multiple clients simultaneously. This can lead to stress, exhaustion, and potential mistakes during the appointment. By avoiding double booking, we can focus on delivering high-quality services without feeling overwhelmed or rushed.

Overall, not double booking in a salon brings numerous benefits, including improved customer experience, increased efficiency, accurate service durations, reduced stress and better time management. This is why double booking is a N-O for us!

XO,

Parlour727