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Lauren Westmoreland

I started doing hair at 28 and love it more each year (aaaaand it's been a few...).  Grew up in Illinois and moved to Florida after college.  Go Redbirds! I attended the Aveda Institute and I love living the Florida life!

I opened Parlour 727 in January 2020 and all things considered (Pandemic, ahem...), it has been so fun and so exciting to live my goal of opening a salon. I love love love this industry and it just keeps getting better!


I schedule my appointments on an hourly basis.  If you have questions about how long your specific service will take, please message me!  There are no "add-ons", everything is included in the hourly rate. This allows for complete transparency when it comes to service pricing.

In January 2023, I started serving as President of the Grand Central District Association. I love finding ways to participate in this wonderful community which offers us so much.

Thank you for your support!


Instagram:  @parlour727


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Abby Grote

Hi, I’m Abby!


I was born and raised in St Pete, FL-and I still love it every day!

I enjoy spending my free time with my 2 dogs, at the beach, and line dancing!

I love all things styling, especially hair for weddings & special occasions. I, also, specialize in the Lash Extensions, which I am so excited to offer at Parlour 727!

Can't wait to meet you!

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