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Lauren Westmoreland

I started doing hair at 28 and love it more each year (aaaaand it's been a few...).  Grew up in Illinois and moved to Florida after college.  Go Redbirds! I attended the Aveda Institute and I love living the Florida life!

I opened Parlour 727 in January 2020 and all things considered (Pandemic, ahem...), it has been so fun and so exciting to live my goal of opening a salon. I love love love this industry and it just keeps getting better!


I schedule my appointments on an hourly basis.  If you have questions about how long your specific service will take, please message me!  There are no "add-ons", everything is included in the hourly rate. This allows for complete transparency when it comes to service pricing.

I am on the Grand Central District Association's Board and I love finding ways to give back to this wonderful community which offers us so much.

Thank you for your support!

Email: hello@parlour727.com

Instagram:  @parlour727


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Brooke Birdwell

Hey, Y'all! I just graduated from the Aveda Institute Tampa Bay.  I was born and raised in Nashville, TN.

I have wanted to do hair since I was 8 years old and finally get to live my dream job! I would like to specialize in blonding, extensions, bridal hair.  I love learning new techniques and continuing my professional education.

Book with me and let's have some fun!

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Kassidy Busche

Hi, everyone!

I was born and raised in Florida and I am a dog mom to the cutest French Bulldog, Hank.

I enjoy all things B-L-O-N-D-E; highlights, baby lights, "lived in" blonding and extensions.

I graduated from the Aveda Institute Tampa Bay and I am so excited to start my journey at Parlour 727!

Can't wait to meet you all!

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Jasmine Stafford

Hi I’m Jasmine! I was born in Hawaii, but grew up in Key West, Fl and just recently moved to St Pete. I have always loved the area and wanted to finally make it home.


When I’m not in the salon, I love spending time with family and friends. Some of my favorite things about St. Pete are the local coffee shops, parks, beaches and so many things to do in one area.

I love creating natural looking, dimensional color and making women feel beautiful. Healthy hair is my main priority with all my clients. Helping women achieve their hair goals and feel better overall is what I love the most. Looking forward to serving the amazing community of women in the area. 

Availability starting in January!