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Lauren Westmoreland

I started doing hair at 28 and love it more each year (aaaaand it's been a few...).  Grew up in Illinois and moved to Florida after college.  Go Redbirds! I attended the Aveda Institute and I love living the Florida life!

I opened Parlour 727 in January 2020 and all things considered (Pandemic, ahem...), it has been so fun and so exciting to live my goal of opening a salon. I love love love this industry and it just keeps getting better!


I schedule my appointments on an hourly basis.  If you have questions about how long your specific service will take, please message me!  There are no "add-ons", everything is included in the hourly rate. This allows for complete transparency when it comes to service pricing.

I am on the Grand Central District Association's Board and I love finding ways to give back to this wonderful community which offers us so much.

Thank you for your support!


Instagram:  @parlour727


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Brooke Birdwell

Hey, Y'all! I just graduated from the Aveda Institute Tampa Bay.  I was born and raised in Nashville, TN.

I have wanted to do hair since I was 8 years old and finally get to live my dream job! I would like to specialize in blonding, extensions, bridal hair.  I love learning new techniques and continuing my professional education.

Book with me and let's have some fun!

Kassidy Busche

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Hi, everyone!

I was born and raised in Florida and I am a dog mom to the cutest French Bulldog, Hank.

I enjoy all things B-L-O-N-D-E; highlights, baby lights, "lived in" blonding and extensions.

I graduated from the Aveda Institute Tampa Bay and I am so excited to start my journey at Parlour 727!

Can't wait to meet you all!

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Abby Grote

Hi, I’m Abby!


I was born and raised in St Pete, FL-and I still love it every day!

I enjoy spending my free time with my 2 dogs, at the beach, and line dancing!

I love all things styling, especially hair for weddings & special occasions. I, also, specialize in the Lash Extensions, which I am so excited to offer at Parlour 727!

Can't wait to meet you!

Melissa Congdon

I love art! From a very young age, I wanted to create! Growing up, I took courses in drawing, painting, printmaking, photography, beading, dancing, singing, sewing, stained glass, glass etching; I took every chance I could to be in the midst of creative minds. That, and my inability to keep quiet through history class is where it all started.

At age 20, I began my journey in the salon industry; learning the art of styling, coloring and cutting, in my hometown in Northern CA.

In 2014 my love for adventure brought me to San Francisco. I fell in Love!- So many new and exciting experiences, such a beautiful city, and Full of ART!
For six years I enjoyed working with, and learning from some of the citys' finest hair colorists and haircutters in the bay area. I joined an art gallery co-op, and sold hand crafted porcelain & gold jewelry. I still enjoy many artistic mediums.

In 2021, I moved to Key West FL, then ventured north, landing in St. Petersburg FL, and I absolutely love it here! I'm looking forward to learning all about St. Pete, and serving our community!

I believe that a strong commitment to growing has been the key to my success thus far. I continue to take classes, to hone my skills and learn the latest techniques.

In short- I love to laugh and I love what I do! I am constantly rewarded in knowing that I give my clients feelings of self-confidence through my love and passion for art; and putting a smile in someones' heart has always brought me the greatest joy.

I look forward to meeting you!

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Jasmine Stafford

Hi I’m Jasmine! I was born in Hawaii, but grew up in Key West, Fl and just recently moved to St Pete. I have always loved the area and wanted to finally make it home.


When I’m not in the salon, I love spending time with family and friends. Some of my favorite things about St. Pete are the local coffee shops, parks, beaches and so many things to do in one area.

I love creating natural looking, dimensional color and making women feel beautiful. Healthy hair is my main priority with all my clients. Helping women achieve their hair goals and feel better overall is what I love the most. Looking forward to serving the amazing community of women in the area. 

Availability starting in January!

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