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Lauren Westmoreland

I opened Parlour 727 in January 2020 and all things considered (Pandemic, ahem...), it has been so fun and so exciting to live my goal of opening a salon. I love love love this industry and it just keeps getting better!


I schedule my appointments on an hourly basis.  If you have questions about how long your specific service will take, please message me!  There are no "add-ons", everything is included in the hourly rate. This allows for complete transparency when it comes to service pricing.

In January 2023, I started serving as President of the Grand Central District Association. I love finding ways to participate in this wonderful community which offers us so much.

Thank you for your support!


Instagram:  @parlour727



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Erica Serrano

Hi, my name is Erica, also known as @become_colored on Insta.


I’ve been coloring and styling hair almost 10 years now.  All locally in the ST.PETE area. I specialize in blonding, color, and lived-in looks.


The wildest color I’ve ever had was magenta, and it was my fave! 


I love building strong connections with my clients and helping them express their personalities through their appearance. When I’m not at the salon, I have my hands full with my three daughters. Juggling pick-ups,  meal prepping, and figuring out where my flat iron is? Lol

Excited to be behind the chair at Parlour 727!

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Marisa Robison

I am a Hairstylist from CA, recently relocated to St.Pete area!


I have over a decade of experience behind the chair. My specialty is hair extensions from tape-ins to hand-tied wefts.


I'm a fun-loving girl who's always up for an adventure!  Whether it's trying out new activities, exploring new places, or just goofing around, I'm all about making the most out of life.


Let's have a blast together! 

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